Omotayo Odunubi
Founder & Managing Director, NeX Consulting
Omotayo Odunubi is the founder and managing director of NeX Consulting, a growth and product company in Abuja, Nigeria. Omotayo leads NeX's lead generation, user acquisition and AI search work for businesses in Nigeria and the United States, and the products NeX builds, including the Zayvo fitness app.
About Omotayo
Omotayo Odunubi is a digital marketer and AI strategist who founded NeX Consulting in 2019. NeX started as a digital marketing agency and has grown into a growth and product company: it gets service businesses leads and apps users, and it builds and grows products of its own.
Omotayo's work spans paid acquisition on Meta and Google, landing pages and funnels, CRM and follow-up automation, content strategy, and AI-powered workflows. NeX applies the same methods to its own products, including Zayvo, a fitness and nutrition app made for Nigerian food.
Omotayo also hosts NeX's free AI webinars for students, educators and business owners, and writes the articles on this site about lead generation, AI search and growth.
Companies and products
NeX Consulting
Founded in 2019. Lead generation, user acquisition and AI search optimization for businesses in Nigeria and the United States.
Zayvo
An iPhone fitness and nutrition app made for Nigerian food, built and grown by NeX.
NeX Impact
NeX's social-impact arm, running AI-literacy and digital-skills programmes for young people in Nigeria.
Areas of expertise
- Lead Generation
- User Acquisition
- Meta Ads
- Google Ads
- Sales Funnels
- CRM Automation
- AI Search Optimization
- Content Strategy
- AI-Powered Workflows
- Product Development
Articles by Omotayo
54 articles on lead generation, AI search and growth.
- Your Pharmacy Is 3 Blocks Away From 200 People Who Don't Know You Exist
- You're Generating Leads. They're Just Going to Your Competitors.
- Your Best Leads Aren't on Google. They're Already in Your Phone.
- We Spent $50,000 on Ads and Got 3 Leads. Then We Changed One Thing.
- Your Pharmacy Has 12 Google Reviews. Your Competitor Has 200. Guess Who Gets the Patient.
- The Pharmacy Down the Street Just Went Viral on TikTok. Here Is Why That Should Worry You.
- 87% of Patients Visit Your Pharmacy Website Before Calling. Here Is Why They Leave Without Booking.
- Pharmacy Lead Generation in Louisiana: 7 Proven Strategies to Attract More Patients in 2026
- Using AI to Develop the Younger Generation: A Practical Guide for Parents, Educators, and Young People
- How Louisiana Pharmacies Are Winning Patients Away from CVS and Walgreens in 2026
- How AI Is Transforming the Lives of Young People Right Now
- The AI Generation: Why Preparing Children for an AI Future Starts in the Classroom Today
- The Complete Lead Generation Blueprint for Nigerian SMEs in 2026
- Pharmacy Referral Marketing: How to Build a Doctor & Healthcare Provider Network That Sends You Steady Patients
- Pharmacy Patient Retention: SMS, Email & Loyalty Programs That Increase Prescription Refill Rates by 40%
- How to Build a Lead Generation System That Works 24/7: The Complete Automation Blueprint for 2026
- AI Literacy for African Students: Why It Matters More Than Ever in 2026
- US Pharmacy Online Marketing: How to Build a Patient Acquisition Funnel That Generates 50+ New Customers Monthly
- How Independent US Pharmacies Can Compete with CVS, Walgreens, and Amazon Pharmacy: A Digital Marketing Playbook
- Home Services Lead Generation: How Plumbers, Electricians, HVAC Companies, and Contractors Get More Jobs in 2026
- The Digital Skills Gap in Nigeria: How Practical Training Is Changing Young Lives
- Responsible AI in an African Context: Building an Ethical Framework That Works
- Pharmacy Lead Generation: How to Attract More Customers and Dominate Local Search in 2026
- Email Marketing for Lead Generation: How to Build Lists and Convert Subscribers in 2026
- Lead Nurturing Mastery: How to Convert More Leads into Paying Customers in 2026
- How to Get Found on AI Search: Optimizing for ChatGPT, Perplexity & Google SGE in 2026
- AI Agents for Small Business: How to Automate 70% of Your Daily Tasks in 2026
- Website Visitor Identification: Turn Anonymous Traffic into Qualified Leads in 2026
- First-Party Data Marketing Strategy: How to Thrive After Third-Party Cookies Die
- How to Build Topical Authority: The Content Clustering Strategy That Beats Big Brands
- AI Chatbots for Lead Generation: Convert 3X More Visitors
- Landing Page Optimization: Boost Lead Capture by 300%
- LinkedIn Lead Generation for B2B: 2026 Strategy Guide
- The Complete Guide to Lead Generation: 7 Proven Strategies That Generated 10X Results
- 5 Critical Lead Generation Mistakes That Are Costing You Qualified Prospects (And How to Fix Them)
- From 0 to 300+ Leads in 90 Days: A Complete B2B Lead Generation Case Study
- Best AI Tools for Small Business Marketing in 2026: Complete Guide
- How to Get Your Local Business on the First Page of Google (2026 Guide)
- Website Speed Optimization: How Core Web Vitals Affect Your Google Rankings in 2026
- Zero-Click SEO: How to Get Visibility When Users Don't Click Your Website in 2026
- E-commerce Conversion Rate Optimization: Turn Website Visitors Into Buyers (2026 Guide)
- AI-Powered Marketing Strategies That Will Dominate 2026: A Complete Guide
- How to Maximize Your Google Ads ROI: The Ultimate 2026 Optimization Guide
- SEO Strategy for Small Businesses in 2026: Rank Higher, Grow Faster
- Why Most Businesses Run Ads but Don't Get Sales (Nigeria & USA Guide)
- How Much Does Website Design Cost? Realistic Pricing Guide 2025 (Nigeria & USA)
- Why Your Business Needs a Website Even If You're Active on Instagram
- Facebook Ads vs Google Ads: Which Platform Works Better? (2025 Guide)
- Why Your Website Looks Good but Still Doesn't Convert Customers
- The Biggest Digital Marketing Mistakes Small Businesses Make (Global Guide)
- How to Get More Customers Online as a Business in Abuja
- Why Boosting Instagram Posts Is Not a Digital Marketing Strategy
- Agency vs Freelancer: Who Should Handle Your Digital Marketing?
- How a Proper Website + Ads Funnel Can Grow Your Business Faster
